Unibet "Special One"

The online betting market in Portugal is monopolized by big corporations that invest a lot of money in advertising. With little money, Unibet got a lot of attention in Portugal and all over the world.
A unique guerrilla action positioning Unibet as young and fun. We didn’t get Mourinho. But we were very close!

Goals:
Create brand awareness and disclose Unibet
Attract new players
Settle Unibet as a dynamic, fun and irreverent brand

With lots of ambition we got there….
UEFA Champions League Final at Wembley. A game marked by the controversial statements of Mourinho who claimed for injustice by the fact that Real Madrid wasn’t playing the final.
Will José Mourinho attend the Champions League Final?
Unibet odds suggested that he might be in London and the noise started.
A viral video with a look-alike of the “Special One” near Stamford Bridge, in a few days got thousands of views.
The look-alike went around London with a sign with the Unibet logo and this phrase: ‘I should have been at Wembley. Football has been robbed! This game is not over yet’!

The viral video was shared
In a few days had 400.000 views
Thousands of photos were taken with the fake Mourinho
Thousands of questions asked about Unibet
Thousands of applauses on the field
Amazing Word of Mouth

The video went viral on YouTube with a record of views

134 tweets

1632 Facebook Shares

1720 Facebook Likes

2226 Facebook Comments

A total of 570 news

In 44 countries

Media return of 1.270.000€.
It was a special one!