Award category: ‘Social media - best use of digital influencers’
A strategic group of digital influencers that will create content for the brand and pass the testimony
A well strengthened digital community that echoes the values of the brand.
We made a selection of multiplous strategic profiles, valuing the relevance, the perfect match with the brand's DNA, and the quality of the content, instead of the performance or dimension of each one.
We searched for content creators who practiced the #chargeabetterlife lifestyle and were truly inspirational, in order to work with them on the long term and strengthen Bettery's communication and narrative.
